Case Studies

Sickle cell disease health management and peer-to-peer social network


There are about 100,000 people in the US. Worldwide there are about 300,000 babies born with sickle cell disease (SCD) every year, and the majority in low-income countries will pass away before their 5th birthday. As this is an incredibly rare community, finding/acquiring these patients posed a challenge to providing support resources to those in need


Executed a 3-month promotional social media patient acquisition strategy, including social ad campaigns, social media influencer promotion, designed to increase individuals in SCD app Designed and integrated an in-app content strategy to retain patients, dedicated to key stages in the patient journey including live events, tailored in-app content series with community manager support


500+ new patients acquired
In-app engagement increased from once a week to 3x a week
Increase of patients completing in-app tailored programs to support patient journey

sickle cell case study app examples
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